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Most businesses treat their Google Business Profile as a static listing—a digital phone book entry. However, Google Posts allow you to treat it as a dynamic social feed. These are short updates, photos, or offers that appear directly in your knowledge panel when someone searches for you. For businesses chasing the Best Local SEO NYC rankings, active Google Posting is a high-impact, low-effort differentiator.

Google Posts expire (or get pushed down) quickly, usually after 6 months, though event posts expire after the event date. This creates a need for a regular cadence. Posting once a week signals to Google that the business is active and engaged. An active profile is a healthy profile.

The content should be promotional and immediate. "Offer" posts are incredibly effective. A post with a "20% Off Lunch Special" title and a "Redeem Online" button captures the user right at the moment of decision. Unlike a Facebook post which reaches your followers (who already know you), a Google Post reaches searchers (who might not know you yet).

Use high-quality photos. The image in the post is often cropped to a square or rectangle depending on the device. Center your subject matter to avoid awkward crops. Avoid stock photos; real photos of your food, your team, or your product perform significantly better.

You can also use posts to highlight specific services. If you are a plumber, do a post about "Emergency Leak Repair" with a "Call Now" button. This reinforces the keyword relevance of your profile for that specific service.

Conclusion Google Posts are free advertising on the world's most valuable billboard. By keeping your feed fresh with offers and updates, you turn a passive map listing into an active conversion machine.

Call to Action Keep your local profile buzzing with activity. We manage your local presence with a content strategy that drives clicks, calls, and visits.

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